Is your company lacking in Google Maps visibility? Or possibly it’s not included in the local 3-pack? Our Google Maps marketing and local SEO services can be the tipping point in maximizing your company’s search exposure. Valparaiso SEO Marketing’s Google Maps Marketing
We at Valparaiso SEO Marketing help businesses take advantage of vast marketing opportunities by utilizing Google Maps marketing. We use a comprehensive approach to local SEO that includes GMB optimization, on-site optimization, review generation, and other tactics. Google Maps marketing offers a multi-faceted approach for all types of businesses, from ranking Google Maps results to local 3-pack listings.
Our Google Maps SEO and optimization services are tailored to your company’s specific requirements and goals. We offer a full range of optimization services to help you rank higher in both the local 3 pack and ranked Google Maps results. We can also assist in the exploration of untapped possibilities in Google Maps advertising as an AdWords Certified Agency. To learn more about local search marketing and Google Maps optimization, give us a call at (219) 501-0018 or fill out the form below.
Local SEO Services for Google Maps
Optimization, which is focused exclusively for Google Maps marketing, has fast become an important component of local SEO. For any business marketing to a local audience, being at the top of the Google Maps listings (both in the local 3-pack and Google Maps search results) is extremely valuable. All types of businesses benefit from local maps SEO since it brings in highly qualified local traffic. As a result, Google maps optimization has become as one of the most effective local SEO marketing efforts.
Google Maps’ Marketing Potential
Local maps listings are frequently displayed in Google search engine results pages (SERPs) based on users’ location and keyword searches. If a user searches for “thai food atlanta,” for example, Google will show geographically relevant results along with a local map. Whether or not the user is located in Atlanta, Google returned the local SERP below since they utilized a geo-modifier in their keyword query.
The SEO Ranking Factors for Google Maps
When compared to typical organic SEO, Google local maps SEO, or optimizing a business to appear in the local 3-pack, incorporates a number of unique characteristics. The following are some of the most important ranking criteria that influence Google local maps SEO:
- Whether the company’s Google My Business profile has been validated by the company.
- The quantity and quality of “citations” (or mentions of the business name, address, and phone number on other web listings, such as Yelp, Facebook, Yellowpages, LinkedIn, etc.)
- The number of reviews and their average rating on the Google My Business Local page.
- The distance between the location of the business and the city’s or geo-center. target’s
- What is the state of the company’s Google My Business page in terms of content and optimization?
- The company’s website’s domain authority
- How the citation appears on the company’s website and whether it is appropriately linked to the Google My Business page
These are only a few of the most important ranking variables for local maps SEO and putting your business into the local 3-pack. One of the most effective marketing strategies for a local business is a well-executed Google Maps SEO campaign.
Why Is Google Maps Marketing So Crucial?
With the surge in mobile Internet usage, Google Maps marketing is becoming increasingly relevant for all types of businesses.
With 80 percent of internet users owning a smartphone, today’s digital ecosystem focuses around mobile use.
On a mobile device, more than half of Google searches are conducted with the goal of finding a local business, service, product, or information.
For users looking for local answers, Google Maps is prominently shown on mobile devices. As a result, Google Maps marketing provides a tremendous amount of advertising exposure for any business.
Google continues to prioritize local searchers looking for items and services in their neighborhood. Google Maps also displays general brand and business information such as hours of operation, physical location, customer reviews, and driving directions, in addition to marketing.
When it comes to using local maps SEO to market your business, the tactics we use for Google Maps optimization have been shown to improve search engine exposure in the 3-pack rankings. For organizations with several locations or franchise SEO, this is critical. Below is a glimpse at our Google Maps SEO services from the inside.
An Inside Look at Local Maps SEO Services
A company must first be listed on each search engine (i.e. Google My Business, Bing Local, or Yahoo! business listings) in order to properly execute a local maps SEO plan. Frequently, a firm may already have a Google My Business page and be unaware of it.
As a result, we begin our Google Maps marketing strategy by doing a thorough review of a company’s web domains. Claim and verify ownership of your Google My Business profile is an important part of Google Maps SEO. The following are some of the first steps:
- Filling out all information, such as hours of operation, address, and contact information, in its entirety.
- Selecting the relevant categories on your Google My Business page so that your listing may be appropriately classified
- adding your company’s optimal videos and photographs
- executing a review creation plan to increase 5-star ratings on Google My Business and other online platforms such as Yelp, Bing Local, and others
- analyzing and optimizing a local business’s citations to ensure that they are accurate and consistent.
Google maps optimization and marketing is a significant part of SEO that can mean the difference between growing your business and getting overtaken by your local competitors.
For more information about Google Maps marketing, visit their website.
Is your company in desperate need of a boost in the Google Maps listings? To schedule an initial consultation, call (219) 501-0018 or fill out the contact form. At Valparaiso SEO Marketing, we specialize in using Google maps marketing and local SEO services to help all types of businesses flourish.
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